Wednesday, January 16, 2013

Futurist Typography and the Liberated Text



Most of the typefaces used in the book look older. I can tell they come from the twentieth century. It seems like there are mostly san serif typfaces. There are also a variety of narrow typfaces, taller and more thin looking letters.
In the early decades of the twentieth century, European artists, poets, and designers called for the destruction of outdated assumptions about vision and language. Numerous manifestos resulted, demanding new artistic forms. None of these manifestos was more aggressive and poetic, or wider in scope than Filippo Tomasso Marinetti’s Futurist Manifesto of 1909. Painting, sculpture, literature, architecture, theatre, cinema, and music were all caught up in its net. Typography—until then a distant relative in the arts—also played a major role in Marinetti’s program. 
This book continueson Marinetti's ideas.
The typography and font choice enhances the message by reffering to an older period of typography.
Examining this book will influence my own creative work in the way that I will be more likely to consider using older looking fonts, like Bauer Bodoni and such fonts.


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