In the spread below, HOW showcases two of the winners of their InHOWse-Design Awards. Each project needed to have an explanation, multiple photographs of the work, descriptions for each piece, and an extended caption listing the company/creative team involved. The designers at HOW took a large amount of information, established a grid, left some negative space, and set a solid hierarchy--turning a potentially cluttered and complicated spread into something easily navigated and visually appealing.
On the single page below HOW begins an new article with plenty of negative space, a clear hierarchy, and a flexible grid. The generous use of negative space and colored type provide an obvious break in the text, signifying a new article's beginning. The type is laid out in two justified columns within the page's grid, similar to the following pages of the article for consistency.
HOW magazine's body text is set in the serif Fairfield, designed by Rudolph Ruzicka. The display face is set in the sans-serif Parisine, originally designed by Jean Francois Porchez.
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