Kinetic type meets God // Stevie Sharp

Video Link:

<iframe src="http://player.vimeo.com/video/13122183" width="500" height="283" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe> <p><a href="http://vimeo.com/13122183">Is God Good?</a> from <a href="http://vimeo.com/user1608217">Prayson Daniel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

Source: http://vimeo.com/13122183


This is video of kinetic type visually showing the spoken dialogue and answering the question, "Is God Good?". The creator username is Zagomatic. The audience of this video is to non-believers of Jesus Christ or those in doubt. This makes their audience a wide range of people in age, race, and gender. The type found in this video is a heavy slab serif which I believe to be Rockwell. The video uses the same typeface throughout the entire video. They utilize size and color to differentiate hierarchy and change of direction. They also change the font from condensed to regular. The beautiful thing is—that you can't even tell they are using the same typeface because they have so many different sizes and colors. They didn't 'over use' type and by that I mean when someone uses too many typefaces together it can seem poorly designed and cluttered. That is what I take most from viewing this. That with one typeface you can really give character and hierarchy to a body of work by manipulating that one type. The typography really backs up their message. You will notice that they utilize lower and uppercase letter to emphasize and impact in didn't parts of the video. The motion of the video also keeps the viewer intrigued. This video is rad.