Kinetic type meets God // Stevie Sharp

Video Link:

<iframe src="http://player.vimeo.com/video/13122183" width="500" height="283" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe> <p><a href="http://vimeo.com/13122183">Is God Good?</a> from <a href="http://vimeo.com/user1608217">Prayson Daniel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

Source: http://vimeo.com/13122183


This is video of kinetic type visually showing the spoken dialogue and answering the question, "Is God Good?". The creator username is Zagomatic. The audience of this video is to non-believers of Jesus Christ or those in doubt. This makes their audience a wide range of people in age, race, and gender. The type found in this video is a heavy slab serif which I believe to be Rockwell. The video uses the same typeface throughout the entire video. They utilize size and color to differentiate hierarchy and change of direction. They also change the font from condensed to regular. The beautiful thing is—that you can't even tell they are using the same typeface because they have so many different sizes and colors. They didn't 'over use' type and by that I mean when someone uses too many typefaces together it can seem poorly designed and cluttered. That is what I take most from viewing this. That with one typeface you can really give character and hierarchy to a body of work by manipulating that one type. The typography really backs up their message. You will notice that they utilize lower and uppercase letter to emphasize and impact in didn't parts of the video. The motion of the video also keeps the viewer intrigued. This video is rad.

Communication Arts-Kristin McCreery

Communication Arts- Typography Annual Two

I choose to do my type blog over a "Web-Watch" page I found in the Communication arts magazine. Communication Arts magazine  is a great magazine for really any designer, from beginners to people who are experienced in the field. Epically because this annual was the Typography one it truly is aimed at exactly what were are looking at.



The article talks about using text on the web. It talked about an plug in you could download called "What the Font"- where when you hover over any text on a webpage it would tell you what font they were using. While the over all article was very interesting, I was particularly drawn to the type lay out. Normally I stray away from wanting to read articles that were done in a San-serif font, I find it
harder to keep my place, but I was strangely drawn to this page despite the the lack of serifs.


The length of the articles and the column widths they chose, work really well with the font they picked. I loved the thin headline and how it changes colors over the gray block. I'm pretty sure the font could be Trade Gothic-- which would clearly fall into the Gothic category. The over all design of the page really helped to communicate just the simplicity and easy reading of the magazine.



What was also cool about this magazine was in the back with the index, there was a page that said "index to typefaces used", and it listed every type face with the corresponding page numbers. I however,  my page 35, was not on the list. I also loved the drop cap they did to indicated each list.