Wednesday, February 20, 2013

Sylvia Dang - Catalogs




My first example is "Restaurant Graphics" and it exhibits restaurant creative and modern graphic design and branding systems.  The page design of the book is very simple, clean, and organized with the use of a grid system. They used sans serif typefaces and kept the colors neutral, which is nice so that the text doesn't compete with the photos.  The headers and paragraphs are arranged into an outlined container which I think is a nice touch to compliment the rectangular shapes of the pictures. 





This next book really caught my eye and I'm sure you can see why. This is Paula Scher's "Maps" exhibition book. The cover is a bright hot pink with bold stencil lettering which is so simple yet so effective, but that's just me. The book has mostly full bleed pages displaying her expressionistic paintings of maps of places around the world. The pages with text keep a consistent two column layout and the headers and taglines in a baby pink bold sans serif. 




My last example is a Japanese contemporary art exhibition catalog called "Japan:Rising". It features the impact of Takashi Murakami's "New Pop" and up-and-coming Japanese artists representing diverse artistic practices. I really like how they used a pink background and white titles for the table of contents. It's a nice pop of color and it establishes hierarchy really well without the need of changing typefaces or sizes. The content is set in a two-column layout, with a wide margin on the sides closest to the spine. It think that's a nice touch cause it gives the reader some breathing room, visually. The titles are a large pink condensed sans-serif and the subheadings are significantly smaller and increased tracking, set in a dark purple. The pictures fill up the width of the page, leaving lots of vertical spacing. The pages also have headers and footers that let you know who you're reading about or what their artwork is named.

No comments:

Post a Comment