This animation was made by David Shiyang Liu, a
filmmaker and designer, who used the voice of Ira Glass - a host and producer
of the radio and television show This
American Life - to transmit the message of this kinetic type. This video will inspire all
creative people who feel they are trapped. The typeface used in this motion
graphic video looks like an old style serif typeface. Shiyang chose a serif typeface
that resembles Garamond. The use of one typeface was enough to convey the
inspirational and motivational message. Italic and bold words reflect and
capture Ira Glass' voice. The different styles of this typeface not only emphasize
the emotion of the message but also create a visual unity. This harmony can be
seen in the subtle contrast such as space, weight, and style. I think the animation is an essential part of
the message because it helps to communicate better the tone of Glass' voice by
changing the size of some words. With this video I learned there is no need to
use different typefaces in order to express
a message and it is better to use simplicity instead of a complex typographic
layout.
No comments:
Post a Comment