Monday, March 4, 2013

Ben Schmidt - Museum of Fine Arts Houston

I choose to do my posting over the Museum of Fine Arts Houston. The museum is known for showcasing some of the best exhibitions around the world and houses some of the best traditional and modern pieces. To reflect this, the museums logo is both a serif and sans serif font, and the outside of the building has the "Museum of Fine Arts Houston" etched into it, in the same type as the "H" in their logo.

Currently, their most popular exhibition that is still up is "Picasso,  Black and White." The type chosen for this exhibition is a thin sans serif font in, you guessed it... black and white. I feel that type could have matched the exhibition's artist and artwork a bit more by being more random/crazy/fun, but perhaps the creator's original intention was to have something that doesn't over power all of Picasso's craziness.

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